BRAÉ, a Brazilian luxury haircare brand, wanted a high-impact campaign to launch its new product line. The challenge was to create visually stunning content that reflected the brand’s premium quality while ensuring authenticity and engagement through influencer collaborations. The goal was to generate excitement, build trust, and reach a wider audience through compelling storytelling.
02 . The Solution
We crafted a content strategy that blended elegance with authenticity, selecting influencers whose aesthetic and audience aligned with BRAÉ’s brand values. Through high-end production, we captured immersive visuals showcasing the product’s transformation power, featuring behind-the-scenes moments, tutorials, and lifestyle-driven content. The campaign successfully amplified brand awareness, increased engagement, and positioned BRAÉ’s new line as a must-have in luxury haircare.
