Al Arabia Alkhasah, a renowned brand based in Saudi Arabia, specializes in creating traditional Saudi cloaks, deeply rooted in culture and heritage. The challenge was to craft a modern yet authentic identity that honors the brand’s legacy while appealing to a contemporary audience. Our task was to develop a complete branding strategy, including logo design, packaging, and content creation, that would capture the essence of tradition while embracing sophistication and style. We aimed to highlight the premium quality of the cloaks and elevate the customer experience with visually compelling and culturally resonant design elements
02 . The Solution
To honor Al Arabia Alkhasah’s rich heritage while appealing to modern sensibilities, we developed a branding and packaging solution that seamlessly blends tradition with contemporary elegance. The logo was crafted to reflect the brand's deep Saudi roots, using elegant Arabic calligraphy and timeless symbols that evoke the essence of traditional craftsmanship.
For the packaging, we focused on premium, minimalist designs that highlight the luxurious nature of the cloaks. Rich textures, subtle color palettes inspired by Saudi culture, and intricate details were incorporated to enhance the unboxing experience and make each piece feel exclusive.
